There are plenty of sewing going on in the background, but not much to show for. February has been a busy month for Floremark, so I spend a lot time in front of the machine when I get home from my day job. Running a business on the side when you have a full time day job is no picnic for sure, but then again I don't think any kind of circumstances makes running a business easy.
I sometimes get questions on what it's like to turn your hobby into a job and if it's hard to get the sales rolling, so I will try to answer those questions as best as I can.
As for switching from hobby to paid work, I do miss sewing for myself sometimes. Or technically I still sew for myself, but instead of just making one blouse I might make five or ten. Also since the Floremark range is limited to mostly knitwear I have found myself buying more clothes than usual. Like jeans and a winter jacket - things that I would normally make myself. I sometimes feel conflicted about that, being so used to making pretty much all my own clothes.
As for making sales, I would say it is pretty hard. On Etsy for instance there are some super successful sellers, but many many shops who has been there for years might still only have 5-10 sales. The good news is that sellers who put a lot of effort into every detail, from product concept to design to marketing to photos, still has a chance to make it in this overcrowded market place. I've seen clothes sellers who came after me and just took off like crazy after a few months. What they all have in common is a very strong niche and aesthetic and they are all probably doing an insane amount of work as well.
As for the the reward, for me it is that I really love working on new designs, tweaking concepts, fine tuning production techniques and interacting with customers. It makes me very stimulated, has enriched my life and boosted my confidence. I sometimes wish I could be that sort of person who didn't have big dreams and ambitions, I think it would have made my life easier. But I am not that person, never have been and probably never will.