I was just checking my e-mails the other day when a mail from Boden suddenly arrived in my box announcing that their sale was down to a 70% reduction. After that I’m not really sure what happened. I do know that I said to myself that Boden’s stuff sell out really quickly and that there is no point checking the sale out. The next thing I remember is that I see a confirmation page that shows that I have just bought over £60 worth of wool sweaters. I like to think of myself as someone who carefully considers everything before making purchases. But now I think I’m someone who needs to work a bit more on my self perception.